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Sunday, 1 December 2013

Dope Sheets and Set Designs










Research Report

Research Report - Link to document

Survey Results: http://www.surveymonkey.com/s/F5RSJ6G











Cadbury Pre-Production Statement of Copyright

Statement of Copyright - Link to Document

Cadbury Pre-Production BCAP code

BCAP Code - Link to document 

Cadbury Pre-Production Treatment

Treatment- Link to Document 

Cadbury Pre-Production Location Reece

Location Reece - Link to document


Cadbury Pre-Production Budget

Budget - Link to Document 


Cadbury Pre-Production Risk Assessment

Risk Assessment - Link to Document 


Cadbury Pre-Production Production Schedule

Production Schedule - Link to Document 


Foley Sound

Foley sound is the sound effect which gets added in post-poudction for example footsteps, clothes rustling, door slamming and many more which are added to enhance the audio in films, television, video games and radio. 

In our groups, we added sounds using Foley techniques to a youtube animation clip called Paper. We did this by recording different objects and movements so it synchs with each bit of the animation.

What went well in the making of the Foley sounds was that we were able to get all the sounds we need with the objects and materials we had around us. Furthermore, when putting everything together the sound effects went well with the animation and was in the correctly placed to the scene it was for. 

If we were able to make this again, we would of adjusted the sound loudness so you are more able to hear the key sounds clearer for example the 'flop' to the ground. Also, we would count how the long the sound effect should be so it becomes much more natural and realistic. 

Sunday, 24 November 2013

Advert Inspiration


For my inspiration, I looked at a range of pictures and videos. These include Cadbury's past adverts, pictures of the impossible becoming possible, picture's symbolising magic and different types of stop motion videos which includes adverts. 

Mood Board on Pinterest

Thursday, 7 November 2013

Domo and Frog Experimentation

As another part of our experiments with stop motion, we learnt how to animate the mouth so that our characters looked like they were speaking. We did this by using cut outs of different mouth shapes which symbolise a different phonetical sound and movement of the mouth. 

In our video we created a conversation between two different characters. What went well in the making of this animation was that we were able to make the sound and the mouth movement become synchronised which means that it looked as though the character was saying the exact sounds and words. It was an effective technique because it created a sense that the character is real and it also engages the audience much more. Also, our speed of the frame rates were effective as it created a persistance of vision allowing the eye to think the images were moving. There was a constant flow within the animation and no visible jerks.

What didn't go so well in the making of this animation was that, we were not able to finish the conversation footage. This was due to us making the conversation too long therefore we didn't have enough time to finish. Which if we were able to do it again we would make the conversation shorter or allow for more time, this would enable us to have a full animated video. Furthermore, if we were able to do it again we would have made the eyes blink as it would have created a more realistic feel towards the characters and a more personality. 


Sunday, 20 October 2013

Creature Comforts

Creature Comforts was produced in 1989 but the final episode came out in 2007, it was created by Nick Park. Creature comforts used the stop motion technique of claymation. 
Source: Research Portfolio - Aardman; 17 Dec 2011; http://hazatronresearch.wordpress.com/2011/12/17/creature-comforts/

The idea of creature comforts was to combine real life interviews from the public with animal characters for entertainment. To create creature comforts they would ask the public about every day issues or conversations question within interviews,  for example the weather. Next they would play back the sound track they got and the which animal or character would go well with the voice. Also, to add realism to the character they would record real life movement while saying the words. This would mean the character would have a human elements to them to add to the comedy for example reactions or certain movements. If they did this without having characters it would not catch our attention as much. 

There are over 150 characters, with a lot of different expressions. They create different expressions so they can create the realism of the characters talking. The creators of creature comforts also use the principle of stop and stretch. 

Each set has a different scale but it depends on the shots they would like to take but also the lighting to create a certain mood. 

My favourite sketch of creature comforts is the hamster. Because it over exaggerates how the character is feeling through it surrounding and the character itself which makes it funny to watch. Also, the voice goes well with the characters as it gives the impressions that he is bored of living in a cage and what he has to deal with. 


Source: Youtube, uploaded by MissCringer; Jan 13 2007; http://www.youtube.com/watch?v=O7PdhPVJeJg

Friday, 18 October 2013

Focus Group Audio



As a part of my primary research, I performed a focus group to gain more information from my target audience. The questions are I asked were what did you like about the advert? If you directed the advert what would you no like about the advert? Did the chocolate symbolise chocolate? Do all their adverts symbolise chocolate? Why is it memorable? If i was to use pixilation in my advert do you think it will be effective? 

The advert I showed was the cadbury dairy milk marvellous creations.


Source: Youtube; glassandhalffull; may 8 2013; http://www.youtube.com/watch?v=X9jGwmDQpnk

The Transcript:

What did you like about the advert?
  • Fun
  • Original
  • I thought it was rather sweet
If you directed the advert what would you not like about the advert?
  • It was quiet random
  • I am not too sure how to answer that question cause I thought it was rather well put together and it was very creative and imaginative.
Does the advert symbolise chocolate?
  • Yeah
  • It was in the making of a chocolate factory
  • It does go with it but the other bits don’t go with chocolate at all
Do all their adverts symbolise chocolate?
  • No
  • No, a lot of them have nothing to do with chocolate
  • There are just memorable
Why is it memorable?
-       Because they stick in your mind forever like the gorilla and the chocolate factory

If I were to use pixilation to create an advert would it be effective?
  • Yeah
  • I’d say so





Sunday, 13 October 2013

Cadbury Animation Advert Survey

As a part of my Unit 33 Stop Animation work, I need to deigns a stop motion advert for a brand so I have chosen to do Cadbury Chocolate more more specifically 'Marvellous Cadbury Creations'. Do make sure that the advert is right for the product I have created a questionnaire, and I would be very grateful if you would take a few minutes of your time to do. 



Saturday, 12 October 2013

The History of The Brothers Quay and Aardman

The Brothers Quay and Aardman are some of the best animators today.


The Brothers Quay:

On June 17 1947, a pair of american identical twins were born in Pennsylvania, they were Stephen and Timothy Quay. Who are one of the most unique and original film makers today. 

Both Quay brothers went to Art school at the university of Arts in Philadelphia and then went to the UK in the late 1960's to Royal College of Art in London where they set up their studio. While in Philadelphia they learnt about films and were introduced to a number of European movies which had a big influence on their movies episcally Jan Svankmajer and Walerian Borowczyk. Quay brothers created a number of short films in the UK including animations but their short films do not exist as the print was damaged. 

There best known work is the 'Street of Crocodiles'. Which was their classic film which was released in 1986. There work is recognisable for their outstanding detail, the command of colour and texture, camera movement and the use of focus. Many critics would call their work surreal (meaning more a fantasy than it being real) as they would animate objects coming to life which would create a dark, moody atmosphere. This then lead on to them on winning an award for outstanding set design, due to them being experts of miniaturisation. 

Source: Youtube; uploaded by Brighton cinecity; Nov 12 2008; http://www.youtube.com/watch?v=fNOfsJz4TjA

Other films which the Brothers Quay have done are..The PianoTuner of Earthquakes (2005),  In Absentia (2000), Stille Nacht 1 (1988) and Duet (2000) 

Source: Youtube; uploaded by AmiraCasar; Oct 29 2008



Aardman: 

Aardman was created by two men their names were Peter Lord and David Sproxton, they began animating at school and then they registered the name of Aardman creation in 1972.

They then created the animated character of Morph which was for a children program called 'Take Hart' which they created after they graduated in 1976. They also created Conversation pieces which were televised in 1982.

A new member of the crew joined them in 1985 his name was Nick Park, who they meet at Nation film and television school. 

In 1986 they collaborated with director Stephen Johnson and the Brothers Quay to create a rock video which was called Sledgehammer which won many awards. Furthermore they also won the academy award for best short animated film with Lip Synch in 1990. 

The awards became flying in afterward as they as they won an oscar for the "The wrong trousers" which then became one of the most successful animated films ever winning over 30 awards in 1993. They also won an oscar with the film ' A close shave' in 1995 and a BAFTA for stage fright.

In June 2000 Chicken run was released which was the first full length theatrical feature film, this was funded by DreamWorks. It was grossed in the box-office for over $220M worldwide.

Source: Youtube; uploaded by Chellon88, Feb 3 2009

Wallace and Gromit was next to be created in 2002, which was a series of 10 x 1 minute films, which was later shown on BBC 1. Leading on from the success of the 1 minute films they didn't to create their first feature film of Wallace and Gromit  'The curse of the were-rabbit' in 2005. Which lead on to winning an Academy award and a BAFTA for best British film, it was top of the charts in both the US and USA.

Flushed away came next in November 2006 which was the studio's first CG film. Then came along Shaun the Sheep in 2007, a children loved program about a sheep which got up to tricks when the farmer wasn't looking which still carries on to today. 

Source: Fanpop; 2013; http://www.fanpop.com/clubs/shaun-the-sheep/images/30770586/title/shaun-sheep-wallpaper

References:
The European Graduate School; 2012;  http://www.egs.edu/faculty/stephen-timothy-quay/biography/
Aardman; 2010; http://www.aardman.com
IDMB; 2013; http://www.imdb.com/company/co0103531/