As a part of my primary research, I performed a focus group to gain more information from my target audience. The questions are I asked were what did you like about the advert? If you directed the advert what would you no like about the advert? Did the chocolate symbolise chocolate? Do all their adverts symbolise chocolate? Why is it memorable? If i was to use pixilation in my advert do you think it will be effective?
The advert I showed was the cadbury dairy milk marvellous creations.
Source: Youtube; glassandhalffull; may 8 2013; http://www.youtube.com/watch?v=X9jGwmDQpnk
The Transcript:
What did you
like about the advert?
- Fun
- Original
- I thought it was rather sweet
If you
directed the advert what would you not like about the advert?
- It was quiet random
- I am not too sure how to answer that question cause I thought it was rather well put together and it was very creative and imaginative.
Does the
advert symbolise chocolate?
- Yeah
- It was in the making of a chocolate factory
- It does go with it but the other bits don’t go with chocolate at all
Do all their adverts symbolise chocolate?
- No
- No, a lot of them have nothing to do with chocolate
- There are just memorable
Why is it memorable?
-
Because they stick in your mind forever like
the gorilla and the chocolate factory
If I were to use pixilation to create an advert would it be
effective?
- Yeah
- I’d say so
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